Resume

Summary

Designer and strategist with 10 years of experience in customer research, service design, WCAG implementation, inclusive design solution development, digital engagement, developer tools, and human centered design research to build customer experiences that are focused on achieving goals without sacrificing customer needs.

Leading feature design and providing strategic insight for B2B, B2C, and SaaS clients across business sectors, with a focus on digital trends in design and accessibility.

Teaching and establishing design and accessibility best practices for 5 years.

W3Cx certified since 2023.

Technical Skills

Design tools

Figma, Sketch, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, HTML, CSS, JavaScript, SQL, Adobe Experience Manager (AEM).

Collaboration tools

Microsoft SharePoint, Microsoft Word, Microsoft Teams, Google Sheets, Google Docs, Miro, ClickUp, Slack, Google Workspace, Windows OS, Apple iOS, macOS, iPadOS, Android OS, Azure DevOps Services, Rally.

UX UI skills

User experience design, user interface design, user testing, data analysis diagrams, user research, AI process optimization, user interface design, user testing, data analysis, user research, Google Material Design, customer metrics, User Flows, Mockups, Responsive Design, Usability Testing, User Requirements, Mobile Design, Mobile apps, SEO.

Other skills

WCAG 2.2 AA techniques, Section 508 guidance, ADA Title 2 guidance, EU accessibility guidance, etc.

Technical Documentation, AGILE environment product development, and SCRUM implementation.

Experience

UX UI Designer, MetLife, Atlanta, GA, USA (October 2025-Present)

Provided creative insight and digital strategy implementation services to the Global Design System team and build their 2.0 library components for mobile applications and web.

Collaborated with Engineering and QA product managers in their production environment to design technically compliant components, focusing on manual testing to ensure quality.

Skills: WCAG accessibility guidelines, Figma, information architecture, UX design strategy.

IT Specialist, Taziki’s Mediterranean Cafe, Atlanta, GA, USA (November 2024–July 2025)

Provided Level 1 ticket triage, Level 2, and in-person IT support and training for device hardware, software, and firmware, which maintained everyday operations for over 100 restaurant locations nationally, and all corporate employees across 2 states.

Audited corporate learning platform and recipes for UX and accessibility.

Created IT support articles and technical documentation for restaurant operations and IT SOPs.

Skills: Windows OS, Google Workspace, Program Management, Stakeholder Management, Client Relationship Management, UX Audit, Accessibility guidance, Workplace development

Senior UX UI Designer, MetLife, Atlanta, GA, USA (October 2023–February 2024)

Worked on a small team to build a design system solution to achieve 100% Figma migration by the end of 2024.

Collaborated with the Global Design System team to update and migrate designs and high-fidelity prototypes from Adobe XD into Figma, enhancing service design.

Audited designs for accessibility, to correct functionality and prioritize advocacy for user inclusion.

Senior UX UI Experience Designer, Aetna, Atlanta, GA, USA (June 2023–November 2023)

Responsible for leading a team of 3 to create a health resource website focused on marginalized communities to increase depression screening by 10%.

Skills: content design methods, data visualizations, healthcare messaging, Adobe Experience Manager (AEM), wireframes, data analysis.

Senior UX UI Experience Designer, CVS Health, Atlanta, GA, USA (November 2021–May 2023)

Worked with a team of 6 developers and 2 direct reports to lead the creation of a B2B/B2C virtual healthcare onboarding flow with a dashboard for mobile platforms and responsive web, which onboarded 15,000 users one month after launch.

Led visual design and accessibility user testing to ensure WCAG and section 508 compliance.

Contributed to enterprise forms accessibility guidelines as a member of the Accessibility Initiative team.

Conducted weekly classes and created documentation to educate colleagues on Figma best practices and advanced techniques.

Skills: Cross-Functional Teams.

Product Designer, Freelance, Atlanta, GA, USA (January 2019-October 2021)

Skills: stakeholder management, customer journey, engineering ecosystems, digital product blueprints, lead strategist, sales, design artifacts, content maps, site maps, design workflows.

BTMVA

Collaborated with leadership from the Boys to Men Association of Virginia to analyze, audit, research, and redesign their website UX and content strategy for accessibility and usability to increase community access to and comprehension of their youth well-being programs, demonstrating effective advocacy for youth.

Studio Bahia

Increased user understanding of VR therapy by 125% at health tech startup Studio Bahia. Led a team of 3 in the development and research of the UX strategy and UI design for their website.

JAMZ

Generated 140% more weekly click-throughs on Instagram from Q3 to Q4 for JAMZ print shop by leveraging UX data to create a new CMS-based website.

WildStar Press

Increased submissions by 210% over one calendar year for WildStar comic publishing by redesigning their creative brand, marketing, and CMS-based website UX UI experience.

Created and managed all print and digital designs for Georgia Farmers Market Association’s internal brands.

Production Designer, Bento Box Entertainment, Atlanta, GA, USA (June 2019–May 2021)

Worked on a team of 10 and collaborated with 3 to 4 other design teams in a fast-paced and technical environment, to design and build character animation assets for various broadcast productions.

Educated coworkers on advanced design principles and theory.

Skills: Adobe Creative Suite, ToonBoom.

Production Designer, Sprocket Creative, Atlanta, GA, USA (July 2017–December 2018)

Led a team of 2 designers in the development of character, illustration, and prop assets for and innovative, award-winning VR 360 experience, “Noir Alley” for Turner Studios which increased Turner Classic Movies’ weekly YouTube views by 200%.

Skills: Adobe Creative Suite, digital marketing.

Graphic Designer, StreetCat Media LLC, Atlanta, GA, USA (August 2015–September 2016)

Organized and delivered design assets for digital marketing, print, social media, branding, emails, and web design for various clients across business sectors, including food, eCommerce, technology, land development, and entertainment.

Seth Smith