Seth Smith

Resume


Summary

Dynamic technology and design professional with 10 years of experience, using expertise in service design, user interaction, WCAG, inclusive design, technical design standards, user research, developer tools, and design psychology to deliver solutions that are focused on achieving goals without sacrificing customer needs.

Leading product initiatives for clients across business sectors with a focus on emerging trends in design and accessibility.

Teaching and establishing design and accessibility best practices for 5 years.

W3Cx certified since 2023.

Technical Skills

Figma, Sketch, Adobe Photoshop, Adobe Illustrator, HTML, CSS, SQL, JavaScript, Microsoft SharePoint, Microsoft Word, Microsoft Teams, Google Sheets, Google Docs, Miro, ClickUp, Slack, Google Workspace, Windows OS, Android OS, Apple iOS, Mac OS, iPad OS, Android OS, Azure DevOps Services, Adobe Experience Manager (AEM).

User Experience Design (UED), User Interface Design, User Testing, Data Analysis, User Research, Customer Experience Design, Google Material Design, User Flows, Mockups, Responsive Design, Usability Testing, User Requirements, Mobile Platform Design, Responsive Web Design, Mobile Application Design.

WCAG implementation, Section 508 compliance, ADA Title 2 consultation, Inclusive Design, Design Thinking.

Client relations, Cross-Functional Communication, Project Management, Product Management, Attention to Detail, Small Team Leadership, Employee Development, Applied Empathy, Holistic Thinking.

Technical Documentation, AGILE methodologies, Software Development Lifecycle (SDLC), SCRUM implementation.

Experience

UX UI Designer, MetLife, Atlanta, GA, USA (October 2025-Present)

Used expertise in WCAG guidelines, accessibility, Figma, information architecture and UX design best practices to work with the Global Design System team and build their 2.0 library components for mobile applications and web.

Collaborated with Engineering and QA product managers in their production environment to design technically compliant components, focusing on manual testing to ensure quality.

Coordinated with cross-functional teams and held responsibility for assigned components’ quality and compliance to create enhanced user experiences while serving the needs of both users and stakeholders.

IT Specialist, Taziki’s Mediterranean Cafe, Atlanta, GA, USA (November 2024–July 2025)

Provided Level 1, Level 2, and in-person IT support for device hardware, software, and firmware and, Windows OS and Google Workspace which maintained everyday operations for over 100 restaurant locations nationally, and all corporate employees across 2 states.

Audited corporate learning platform and recipes for accessibile content design.

Created IT support articles, documentation, and provided guidance for accessibility, team level SOPs, and helpdesk operations.

Trained coworkers in AGILE methodologies and the SCRUM process.

Senior UX UI Designer, MetLife, Atlanta, GA, USA (October 2023–February 2024)

Used communication, project management, data analysis, and design thinking skills to work with business stakeholders and create a design system solution and achieve a 100% Figma migration by the end of 2024.

Collaborated with the Global Design System team to update and migrate designs and high-fidelity prototypes from Adobe XD into Figma, enhancing service design.

Audited designs for accessibility, to correct functionality and prioritize advocacy for user inclusion.

Senior UX UI Experience Designer, Aetna, Atlanta, GA, USA (June 2023–November 2023)

Led a team of 3 using market data to create a health resource website focused on marginalized communities to increase mental health awareness, delivering on the commitment to serving underrepresented populations.

Provided accessible content design and visual design guidance for webpages.

Analyzed customer data, conducted heuristic design analysis, built wireframes in Figma, and designed accessible content from data-driven insights in AEM, ensuring discipline in the design process.

This project helped Aetna Health Equity reach its goal of increasing depression screening through its website by 10%.

Senior UX UI Experience Designer, CVS Health, Atlanta, GA, USA (November 2021–May 2023)

Worked with a team of 6 developers and 2 direct reports to lead the creation of a B2B/B2C virtual healthcare onboarding flow with a dashboard for mobile platforms and responsive web which onboarded 15,000 users one month after launch.

Led visual design and accessibility user testing to ensure WCAG and section 508 compliance.

Contributed to enterprise form accessibility guidelines as a member of the Accessibility Initiative team.

Conducted weekly classes and created documentation to educate colleagues on Figma best practices and advanced techniques.

Product Designer, Freelance, Atlanta, GA, USA (January 2019-October 2021)

Collaborated with leadership from the Boys to Men Association of Virginia to analyze, audit, research, and redesign their website UX and content strategy for accessibility and usability to increase community access to and comprehension of their youth well-being programs, demonstrating effective advocacy for youth.

Increased user understanding of VR therapy by 125% at health tech startup Studio Bahia. Led a team of 3 in the development and research of the UX strategy and UI design for their website.

Generated 140% more weekly click-throughs on Instagram from Q3 to Q4 for JAMZ print shop by leveraging UX data to create a new CMS-based website.

Increased submissions by 210% over one calendar year for WildStar comic publishing by redesigning their creative brand, marketing, and CMS-based website UX UI experience.

Created and managed all print and digital designs for Georgia Farmers Market Association’s internal brands.

Production Designer, Bento Box Entertainment, Atlanta, GA, USA (June 2019–May 2021)

Used ToonBoom, Adobe Illustrator, and Adobe Photoshop to design and build character animation assets for various broadcast productions.

Worked on a team of 10 and collaborated with 3 to 4 other design teams in a fast-paced and technical environment, upholding the standards of integrity in all projects.

Educated coworkers on advanced design principles and theory.

Production Designer, Sprocket Creative, Atlanta, GA, USA (July 2017–December 2018)

Led a team of 2 designers in the development of character, illustration, and prop assets for and innovative, award-winning VR 360 experience, “Noir Alley”.

Used Adobe After Effects, Character Animator, Photoshop, and Illustrator to build, rig, and animate production assets.

The “Noir Alley 360” project for Turner Studios increased Turner Classic Movies’ weekly YouTube views by 200%.

Graphic Designer, StreetCat Media LLC, Atlanta, GA, USA (August 2015–September 2016)

Organized and delivered design assets for print, social media, branding, emails, and web design.

Project management for various clients across business sectors, including food, eCommerce, technology, land development, and entertainment.

Education

Bachelor of Fine Arts, January 2014-May 2019

Savannah College of Art and Design, Atlanta, GA, USA

UX/UI Design Certificate, June 2021-September 2021

General Assembly, Atlanta, GA, USA

Certifications

WAI0.1x: Web Accessibility, 2023, W3Cx

Continuous Product Design (CPD) Foundations, 2022, Quantum Metric